commercial
VG Theory Productions Presents: The Carl Jr.
Description: The Carl Jr. features bumbling pitchmen in an infomercial trying to sell a “terra-freakin-tastic” GPS device called the Carl Jr., named by one of the pitchmen, Carl Carlson, after himself in one of his many fits of pretention. His unwilling partner, John Smith, has a knack for consistently failing miserably to keep Carl’s exaggerations and exclamations in check. Do ‘you’ know the running man?
Backstory: I’ve typed this up once before, to no avail, so forgive me if the quality suffers this time around. It’s 2 in the morning and I just couldn’t be bothered, so that’s that. The Carl Jr. is a project created during my 2009 Spring Video Production II class at National Park Community College. During our brainstorming sessions at the beginning of the semester, this was the only consistent idea to come about, but not due to any particular drive or effort.
The Carl Jr. had no single director. Presumably, this is obvious. It did end up having some writers, though the writing came in late to the game, as it were, and were the result of a quick rapid-fire back and forth between Phillip Ruff and myself, Ricky Coulter. We projected this new script onto the wall for use as a teleprompter, set up a green screen and a desk, and started reading.
The initial concept behind the Carl Jr. was that it was to be a relatively short commercial selling an as-yet unnamed GPS device that was supposed to stereotypically match it’s user’s personality type; that is to say, it was supposed to exaggerate these stereotypical qualities to ludicrous levels. If the user is black, the GPS personality would become a gangsta rapper-type. If the user was a dim-witted blonde with an insatiable urge to shop and little else rattling around in her brain, the GPS personality became, oh, I don’t know, an effeminate gay man with a taste for fabrics.
See, the biggest problem with this project was a serious lack of direction. Not even the idea’s originator wanted anything to do with the decision making process, and half of the group, myself included, was much more interested in working on “To Each Their Own Ending”, an ultimately unfinish-able Phillip Ruff masterpiece. So by the middle of the semester, we had a few particularly unfunny testimonials and little else. The idea was then for moi, the volunteer for any voice acting or narration that goes on at that school, to write up some dialogue to tie everything together into a commercial and, oh yeah, make these unfunny clips funny. Oi.
Phillip and I became quickly determined to salvage this project, and so the decision came to make the commercial into an infomercial, and, well, the rest is in the video. I would argue that the majority of the editing and post-production was done by myself, though I’m not trying to puff up my ego: merely that I did plenty of work to save the project. I’ll say this, everyone that ‘worked’ on the project ‘worked’ on it, if you know what I mean.
Credits: Woohoo, this time, the video features actual credits, so that’s a nifty bonus.
Be sure to wait until the end for my VG Theory Productions(www.vgtheory.com) splash(or ‘that piece of vanity’ as Juan Balderas calls it).
Tags: awesome-rific, carl, carl's jr, commercial, film, film group, final cut, funny, goofy, gps, green screen, independent, indie, john, juan balderas, motion, not bad, npcc, phillip ruff, pitch, pitchmen, quirky, ricky coulter, sarah rogers, stupid, terra-freakin-tastic, vg theory, vg theory productions, video production